Most people understand that before products and services can be promoted, they have to be tied to a brand identity that starts with a company name, tagline and business logo design. These foundational elements communicate what you are selling, whether directly like Facebook, whose logo is the letters of the company and the tagline “Facebook helps you connect and share with the people in your life,” or symbolically like Nike whose logo is a “swoosh” and tagline is “Just do it.”
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Running is an excellent way to maintain physical health, and studies show that it also has great psychological effects. According to the American Psychological Association, “active people are less depressed than inactive people. And people who were active and stopped tend to be more depressed than those who maintain or initiate an exercise program”. A great way to motivate your team to not only stay active, but set higher goals for themselves, is to sign up and prepare for a local 5K race. Running a 5K will elevate your runners’ max VO2 to improve their fitness and give them the confidence to sign up for more races.
No matter what kind of business you run, your employees are your most valuable asset. As the legendary former GE CEO Jack Welch said, “Your assets go up in the elevator in the morning, and ride down at night.” Every one of your employees is an integral member of your team, so letting them know that you understand and appreciate them, even in small ways, will help keep morale and productivity high.
Heading back to school after summer break is always bittersweet. Your students have enjoyed their time off , but they’re excited to see friends. They’re nervous about meeting new teachers, but also excited to do well in classes. They have mixed emotions, and the transition between summer break and the fall semester can be difficult.
Traditionally, the Hawaiian culture celebrated major milestones and important events with a ‘aha’aina (lit. “gathering meal”) where hundreds of people would gather together to enjoy a symbolic feast. While this ancient custom has faded into antiquity, its spirit survives in the modern Hawaiian luau.
USB flash drives (also known as thumb drives, jump drives, or memory sticks) have been around for years now, since before we had access to cloud storage and file sharing options on every computerized device. That change in technology has led so-called experts to predict the death of the USB drive for years, and yet the humble thumb drive remains an extremely popular item with expected worldwide sales to exceed half a billion units by 2020.
School’s out and summer camp may just be the happiest place on earth. The days of carefree fishing by the lake, crafting macramé bracelets, and singing campfire songs are woven into many a childhood memory. It’s where kids learn new skills, enjoy the great outdoors, and make new friends — sometimes for life.
Every business is faced with balancing the needs to promote themselves effectively and control costs, while focusing on the time and resources necessary to run things efficiently. Whether your company is large or small, achieving this harmony can be a challenge.
Getting married is a wonderful thing. And in many traditions, surrounding yourself with family and friends is part of what makes it so special. Inviting guests can make the wedding feel like a true party — and like any good party host, sending guests home with favors is considered proper etiquette.
You’re engaged to be married! Now you can begin planning the wedding of your dreams. Simple, right?
Have you ever found yourself in need of a promotional product that’s unique to your company? Maybe you need special giveaway items for a conference, but don’t know where to start. Or perhaps you are searching for favors that will reflect your personality at your upcoming wedding.
As times change and cultural norms evolve, families no longer live with or near one another as much as in the past. Nuclear families separate when the kids move out (sometimes across the country or even across the world), and when work or other opportunities take them to new places.
The 4th of July is quickly approaching . There are all kinds of things you can do to commemorate Independence Day, but almost all of them can be summed up in one exciting list:
Fun, Food, and Fireworks!
In his landmark 1885 book on advertising strategy, Successful Advertising, Thomas Smith wrote this now famous theoretical explanation of how repeated ads work:
So, you’ve decided to run a 5K race. Congratulations! You’re about to become one of millions who participate and finish the popular 3.1-mile foot race every year. In fact, the 5K is the number one race distance in the country with a reported 8.3 million 5K race finishers in 2014 alone. In case you’re curious, the half-marathon (that’s 13.1 miles) claims second place in terms of popularity.