If you want to keep customers, it’s time to start thinking outside the box when it comes to showing your appreciation for them. For a customer to know your appreciation is sincere, though, it needs to make sense for your company and your business-customer bond.
Doing the same thing everyone else does may work for short-term goals, but it won’t necessarily keep your customers at your side for years to come. It’s time to get personal and do things that truly show your customers just how important they are, and how much you want them to stick around for the long haul.