April Fools’ Day is the time of the year when we all get to have a little fun, and you should too! At first you may be a little put off by the idea of pranking complete strangers, but the increase in media hoaxes in recent years has blown the gates open and birthed new marketing opportunities for those willing to push the envelope a little. Let’s face it, the old quarter-glued-to-the-sidewalk trick has gotten a little tired. It’s time you enacted fun ideas that put your brand on the map (and had a few laughs while you’re at it).
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For many companies, trade shows are the most important marketing priority of the year. They’re not only a fantastic opportunity to meet and talk to a lot of people – some of them industry journalists and analysts, others prospective customers, partners, vendors or even investors – these events are often the place to showcase new products and services. Besides the considerable amount of food and refreshments you can offer to attract people to your booth, there are a number of seriously cool giveaways guaranteed to capture the attention of convention-goers wandering past your stand. Here are some too cool to be true trade show giveaways that will have the folks manning the booth next to yours asking “why didn’t we think of that?”
The right promotional products help attract visitors to your booth, but in the long run you want and expect them to continue making lasting impressions after your expo or trade show event has ended. Branded pens will probably never go out of style, and have a long history of popularity in marketing campaigns. But they might not have the impact you’re hoping for with almost every other business in the building giving out logo pens. So consider the following innovative trade show giveaway ideas, which your clients will seamlessly integrate into their daily lives. These are some of our favorite cool trade show giveaways, and creative solutions that are bound to remind customers and prospects about your brand long after the trade show has ended.