Most people understand that before products and services can be promoted, they have to be tied to a brand identity that starts with a company name, tagline and business logo design. These foundational elements communicate what you are selling, whether directly like Facebook, whose logo is the letters of the company and the tagline “Facebook helps you connect and share with the people in your life,” or symbolically like Nike whose logo is a “swoosh” and tagline is “Just do it.”
Your company name, tagline and logo communicate and symbolize your brand and represent the character of your business. They are the tools you need to be in business in the first place.
As your company grows, these tools are used to raise awareness of your company and become symbols of your credibility in the marketplace. Once you have a name, tagline and logo, you can use them to strengthen your brand identity, increase consumer impressions and boost visibility.
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Begin to showcase your logo
One of the best ways to get on the radar of your potential customers, and stay on the radar of current clients, is to keep your business logo top of mind. Of course, there is no shortage of opportunities for getting your logo in front of an audience with the wide variety of media outlets available today. From online ads and pay-per-click channels to traditional television or radio, getting your logo in front of a large crowd can be done quickly - if you have a huge budget.
While it can be tempting to start showcasing your new logo on everything from buses to buildings, advertising can be expensive. So, it’s important to be selective on how you spend your dollars to keep your logo front and center. Now that your name and logo are ready for the world, use them to nurture your brand and communicate it to customers in a way that supports sales, marketing and client relations, without taking a step backward.
To really grab the attention of your customers, consider catching their eye in unexpected ways. Here are a few suggestions on how to feature your logo and self promote without breaking the bank and putting your new brand identity at risk.
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Boost Visibility with a Launch Event
Everyone loves a party and now that your logo is ready for the world to see it’s a perfect time to celebrate. A launch event can be as affordable or extravagant as you want because you can control the invite list, location and food and drink menu.
To promote your brand and remind guests why they have been invited, print your new business logo design on napkins, hang a banner on the wall or even hand out personalized individually wrapped snacks for guests to enjoy.
Of course, nobody likes to leave a party empty handed so consider a fun giveaway like personalized stress balls that feature your new logo. Plus, stress balls no longer have to be round. They come in all shapes and sizes to tie together your brand with your event.
For example, if you’re having a summertime launch at an outside venue, you might consider customizing these flip flop stress balls with your logo. If your company is in the medical field, these nurse shaped stress balls or pill shaped stress balls can tie your logo to healthcare products and services in an interesting and memorable way.
Plus, stress balls with your logo on them take on a life of their own after the party when people take them home or back to the office. These great giveaways increase impressions of your logo to boost visibility and lend fund and energy to your brand.
Increase Consumer Impressions Throughout the Year
Unlike traditional print advertising like flyers or brochures that won’t likely be revisited throughout the year, custom promotional calendars have long-lasting appeal. Calendars grab the attention of people as they write on them and look at dates, and work great as a marketing tool because your logo is a part of their view no matter what time of year.
Traditional desk, memo or wall mount calendars can be designed with every page representing a different product or service that your offer. Or, you can take a more subtle approach by designing the artwork around changing seasons and adding your logo as part of the top or bottom of the calendar mount.
Depending on your business, you might opt for an unexpected angle and add your logo to a triangle or sphere shaped calendar. Or, consider a really timeless approach to increasing consumer impressions by adding your logo to interactive calendars or calendars made out of magnetic cubes, which will likely be shared from person to person as a novelty item to explore.
Strengthen Your Brand Identity by Making Customers Feel Special
Customers like to be recognized and feel important to the success of your business. One way to provide the extra attention that they crave, without the extra cost of wining and dining, is to give them tangible gifts that they will actually use.
Custom mousepads printed with your logo are a great customer gift to drop off at client meetings to help keep your brand top of mind. Mousepads get used where people see them so they strengthen your brand name for you long after your meeting ends. Custom printed mousepads serve a dual purpose when you disperse them to your internal team by reinforcing your brand identity throughout the day.
In today’s age of email and texting, sending a prospect or customer a handwritten thank you note or holiday card becomes a memorable treat. You can pair the letter with custom letter openers branded with your company logo to show extra thought and appreciation and keep your brand out in the open even after the letter is thrown or stored away.
Remember, your brand is your company’s most valuable asset. It represents the reputation and visibility of your business and becomes the essence of what customers trust about your products and services. Strategically placing your logo on functional gifts make your marketing budget go further while delivering tangible expressions of your brand identity.
