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Discount Mugs Blog

14 Ways to Use Storytelling in Your Marketing

Any business can venture in advertisement. But, what is the point of advertising if you don’t give your audience something to take away from it? If it’s not memorable, it’s pointless.

Are your potential customers going to be more interested in a running list of your services, or would they rather see a service or two in action, so they know what you can do for people like them?

This is why telling a story can make the difference between memorable, and not-so-memorable, marketing. Your audience wants to feel important, like you understand them. They want personal and emotion-provoking. This is what makes them interested in your business.

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3 Effective Online Storytelling Ideas to Share Personal Success Stories

Have you ever been touched by a story you heard about a product, one that influenced the lives of those who used it? So many brands around the world have built their success on the foundation of storytelling. At times, a product that helps solve a problem or benefits the customer is the reason why a business becomes passionate about what they do. The story gives purpose not only to the product itself, but to the company as a whole. Sharing your personal story is a great start to branding and conveying the role your business plays in society.

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Making a Good Brand Impression

As an entrepreneur, you likely wear many hats. From CEO one day trying to negotiate a lucrative sales contract to maintenance person the next day trying to fix the copier. One aspect of running a business is the constant need for marketing.

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Show Your Support with Breast Cancer Awareness Promotional Items

October is Breast Cancer Awareness Month (BCAM), 31 days dedicated to raising awareness about breast cancer, the second-most common form of cancer among women in the U.S. that kills approximately 40,000 women annually. In addition to raising awareness, BCAM promotes mammography as the most effective way to protect against and fight breast cancer.

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How to Execute the Best Oktoberfest Party Ideas You’ve Ever Heard Of

Although it’s safe to say nearly everyone has at least heard of Oktoberfest, it’s not quite up there with Halloween, Thanksgiving, or Christmas. At least, not in the United States.

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Oktoberfest: The Ultimate Guide to Beer Glasses

Oktoberfest is right around the corner, and we know what you’re thinking: Aside from their shape, how do all these styles of beer glasses actually differ from one another? The infographics below is an illuminating, yet simple guide to the perfect beer glass to accompany your favorite brews. From snifters to beer steins, we’ll help you learn the ins and outs of iconic glassware choices, and what they actually do, so you can understand more about beer and the kind of glasses your friends and patrons prefer.

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Planning the Perfect Hawaiian Luau Party

Traditionally, the Hawaiian culture celebrated major milestones and important events with a ‘aha’aina (lit. “gathering meal”) where hundreds of people would gather together to enjoy a symbolic feast. While this ancient custom has faded into antiquity, its spirit survives in the modern Hawaiian luau.

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Give Back to Your Church Congregation During Your Annual Picnic with Gifts They'll Actually Love

When the weather warms up and the sun is shining high, it’s the perfect time to energize your weekly worshippers with a church picnic.

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Creating a Customized Connection at DiscountMugs

Have you ever found yourself in need of a promotional product that’s unique to your company? Maybe you need special giveaway items for a conference, but don’t know where to start. Or perhaps you are searching for favors that will reflect your personality at your upcoming wedding.

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The Company Picnic: 7 Planning Tips to Rock this Summer

There are many reasons to invest in an annual company picnic. A much-needed day outside the office affords a change of scenery that can strengthen company morale, recharge employee’s batteries and even spark some valuable creativity. When you demonstrate your appreciation for their efforts and your commitment to the wellbeing of their families, you encourage teamwork and genuine human connection throughout the organization. This can be especially useful in larger organizations where people have minimal interactions outside their immediate work groups.

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Wedding on a Budget: 3 Simple and Affordable Ideas

A beautiful wedding day is every bride’s dream. But for most couples, planning a wedding is the first time they’ll ever have to think about an event of that magnitude, and the task can be daunting if they’re working with a limited budget. Choosing the right decorations for your reception, for instance, can be confusing (and sometimes a bit scary).

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Graduation Day! Gifting Made Easy

Graduation Day is just around the corner, and although it is sad to see the days of pep rallies and class trips go, it’s finally time (both parents and students) get to celebrate their proudest moment. Get serious about your party planning and follow our easy gift guide to commemorate your achievements as a family. You’ve been sitting by the sidelines watching your young ones take the first steps into adulthood, and now they finally get to go into the world to make a name of their own. You can all celebrate the excitement of commencement with amazing gifts that highlight the big day.

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April Fools for Viral Marketing: 4 Things to Remember (and some AWESOME examples)

April Fools’ Day is the time of the year when we all get to have a little fun, and you should too! At first you may be a little put off by the idea of pranking complete strangers, but the increase in media hoaxes in recent years has blown the gates open and birthed new marketing opportunities for those willing to push the envelope a little. Let’s face it, the old quarter-glued-to-the-sidewalk trick has gotten a little tired. It’s time you enacted fun ideas that put your brand on the map (and had a few laughs while you’re at it).

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Trade Show Giveaway Ideas: 4 Things They’ll Actually Use

The right promotional products help attract visitors to your booth, but in the long run you want and expect them to continue making lasting impressions after your expo or trade show event has ended. Branded pens will probably never go out of style, and have a long history of popularity in marketing campaigns. But they might not have the impact you’re hoping for with almost every other business in the building giving out logo pens. So consider the following innovative trade show giveaway ideas, which your clients will seamlessly integrate into their daily lives. These are some of our favorite cool trade show giveaways, and creative solutions that are bound to remind customers and prospects about your brand long after the trade show has ended.

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Pinch Proof St. Patrick’s Day Gift Ideas

Don’t get caught without some green on St. Paddy’s Day. Whether you’re flying to Chicago to take part in the dying of the river, or marching in your local parade – this year you can celebrate the Irish tradition with game changing gear that will turn things upside down, and set your party apart from the rest. St. Patrick’s Day shirts, hats, sunglasses, shamrock shaped necklaces and other goodies are some favorites you'll see fellow party-goers sporting during the festivities. But here are some more ideas for the serious celebrant, and a full blown explosion of green.
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