Any business can venture in advertisement. But, what is the point of advertising if you don’t give your audience something to take away from it? If it’s not memorable, it’s pointless.
Are your potential customers going to be more interested in a running list of your services, or would they rather see a service or two in action, so they know what you can do for people like them?
This is why telling a story can make the difference between memorable, and not-so-memorable, marketing. Your audience wants to feel important, like you understand them. They want personal and emotion-provoking. This is what makes them interested in your business.