Expert Insights from Our Director of Merchandising
When it comes to promotional products that make an impact, few voices carry as much weight as JP Stratton's. As DiscountMugs' Director of Merchandising, with two decades of experience in merchandizing and product development, Stratton has an eye for items that combine appeal, innovation, quality, value and customization. Fresh from the international trade show circuit, he's sharing his top picks for 2025 – products he calls "all stars" in the promotional merchandise space.
1. Cancun Large Mesh Beach Bags: The Perfect Promotional Companion
Sometimes the simplest innovations make the biggest splash. The Cancun Mesh Beach Bag has emerged as what Stratton calls "a hidden gem" in promotional merchandise. Its practical design features a generous capacity and a convenient front pocket, while the mesh construction allows sand to filter out naturally – making it perfect for beach outings. "Your logo really stands out on this bag," Stratton notes, "making it ideal for giveaways or new client gifts. It becomes a mobile billboard as people carry your brand throughout their daily activities."
2. ARC 5.75 oz. Kenzie Whiskey Taster Glass: Elevating the Tasting Experience
Riding the wave of premium spirits appreciation, this whiskey taster glass represents the perfect blend of form and function. Its specialized design concentrates aromas to enhance the tasting experience, while maintaining an elegant profile that makes it easy to store. What makes it particularly effective as a promotional item? "The logo placement is perfect – front and center in your hand," Stratton explains, making it a sophisticated choice for corporate gifting.
3. 17 oz. Bolonia Wine Glasses: Innovation in Every Pour
The Bolonia Wine Glass is reimagining how we enjoy our favorite vintages. Its innovative flat-bottom design serves multiple purposes: stable wine storage, enhanced aroma channeling, and ergonomic handling. "I love the shape of this glass," Stratton enthuses. "It's destined to become the go-to choice in any wine lover's cabinet, ensuring your brand stays visible during life's celebratory moments."
4. Vantage Men's Ninja Vest: Versatility Meets Style
If there was a breakout star at this year's trade shows, it was the Ninja Vest. "I saw this vest everywhere at the shows, and for good reason," Stratton shares. This lightweight puffer vest hits the sweet spot between functionality and style, working equally well indoors and out. Its versatility makes it a perfect promotional item – comfortable enough for daily wear while providing excellent logo visibility. "Your employees, customers, and clients will thank you!” Stratton predicts. This is available in our low 6-piece minimum order quantity.
5. Casco Metal Ballpoint Pens: Writing Excellence
In a digital world, there's still nothing quite like a premium writing instrument. The Casco Metal Ballpoint Pen proves that promotional pens can be both practical and prestigious. Crafted from stainless steel, it offers the perfect writing weight and smooth performance. "The two-tone design with contrasting elements creates a distinctive look," Stratton notes. "When your business needs a quality pen, this is the one to choose."
About the Expert: JP Stratton brings 20 years of product development and merchandising expertise to his role as Director of Merchandising at DiscountMugs. For the past eight years, he has worked globally to source the finest promotional products, helping brands make lasting impressions through carefully selected merchandise.
