Industry trade shows present great opportunities to show off your product, expand your market knowledge, and connect with others in the same industry. Trade shows can be perfect for networking and exposure, and for building relationships within your industry and making an impression with prospective customers.
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October is Breast Cancer Awareness Month (BCAM), 31 days dedicated to raising awareness about breast cancer, the second-most common form of cancer among women in the U.S. that kills approximately 40,000 women annually. In addition to raising awareness, BCAM promotes mammography as the most effective way to protect against and fight breast cancer.
Standing out in a crowded market is no easy task. Especially, in the B2B business services industry where hundreds or even thousands of companies are vying for top-of-mind position in their chosen niche while offering products and services that are often similar.
Most people understand that before products and services can be promoted, they have to be tied to a brand identity that starts with a company name, tagline and business logo design. These foundational elements communicate what you are selling, whether directly like Facebook, whose logo is the letters of the company and the tagline “Facebook helps you connect and share with the people in your life,” or symbolically like Nike whose logo is a “swoosh” and tagline is “Just do it.”
Running is an excellent way to maintain physical health, and studies show that it also has great psychological effects. According to the American Psychological Association, “active people are less depressed than inactive people. And people who were active and stopped tend to be more depressed than those who maintain or initiate an exercise program”. A great way to motivate your team to not only stay active, but set higher goals for themselves, is to sign up and prepare for a local 5K race. Running a 5K will elevate your runners’ max VO2 to improve their fitness and give them the confidence to sign up for more races.
No matter what kind of business you run, your employees are your most valuable asset. As the legendary former GE CEO Jack Welch said, “Your assets go up in the elevator in the morning, and ride down at night.” Every one of your employees is an integral member of your team, so letting them know that you understand and appreciate them, even in small ways, will help keep morale and productivity high.
USB flash drives (also known as thumb drives, jump drives, or memory sticks) have been around for years now, since before we had access to cloud storage and file sharing options on every computerized device. That change in technology has led so-called experts to predict the death of the USB drive for years, and yet the humble thumb drive remains an extremely popular item with expected worldwide sales to exceed half a billion units by 2020.
Every business is faced with balancing the needs to promote themselves effectively and control costs, while focusing on the time and resources necessary to run things efficiently. Whether your company is large or small, achieving this harmony can be a challenge.
Maybe it’s the fresh air and sunshine. Maybe it’s the strategy and good-natured competition. Or maybe it’s just the opportunity to spend time together in pairs and small groups talking between shots.
For many employers, the company picnic is an annual tradition. It’s something employees look forward to all year long. It’s a time for relaxing, socializing, and spending time with coworkers outside the office.
No matter how attached we become to our smartphones, there will always be times when nothing will do but good old fashioned pen and paper. And when those times pop up, everyone wants to have a pen on hand to quickly jot down a note or sign their name on the dotted line.
So, why not take advantage of this branding opportunity?
April Fools’ Day is the time of the year when we all get to have a little fun, and you should too! At first you may be a little put off by the idea of pranking complete strangers, but the increase in media hoaxes in recent years has blown the gates open and birthed new marketing opportunities for those willing to push the envelope a little. Let’s face it, the old quarter-glued-to-the-sidewalk trick has gotten a little tired. It’s time you enacted fun ideas that put your brand on the map (and had a few laughs while you’re at it).
For many companies, trade shows are one of the most important marketing events of the year. They’re not only a fantastic opportunity to meet and talk to a lot of people (some of them industry journalists and analysts, others prospective customers, partners, vendors or even investors) these events are often the place to showcase new products and services.
The right promotional products help attract visitors to your booth, but in the long run you want and expect them to continue making lasting impressions after your expo or trade show event has ended. Branded pens will probably never go out of style, and have a long history of popularity in marketing campaigns. But they might not have the impact you’re hoping for with almost every other business in the building giving out logo pens. So consider the following innovative trade show giveaway ideas, which your clients will seamlessly integrate into their daily lives. These are some of our favorite cool trade show giveaways, and creative solutions that are bound to remind customers and prospects about your brand long after the trade show has ended.