Every business is faced with balancing the needs to promote themselves effectively and control costs, while focusing on the time and resources necessary to run things efficiently. Whether your company is large or small, achieving this harmony can be a challenge.
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Sports sponsorship is a long-standing, practically inherent tradition many large national brands bring into play when looking to get some love during game season. Savvy small businesses have also come to realize that sponsoring local sports teams present an opportunity for a return on investment as it helps boost their marketing strategy.
Maybe it’s the fresh air and sunshine. Maybe it’s the strategy and good-natured competition. Or maybe it’s just the opportunity to spend time together in pairs and small groups talking between shots.
For many employers, the company picnic is an annual tradition. It’s something employees look forward to all year long. It’s a time for relaxing, socializing, and spending time with coworkers outside the office.
No matter how attached we become to our smartphones, there will always be times when nothing will do but good old fashioned pen and paper. And when those times pop up, everyone wants to have a pen on hand to quickly jot down a note or sign their name on the dotted line.
So, why not take advantage of this branding opportunity?
There are many reasons to invest in an annual company picnic. A much-needed day outside the office affords a change of scenery that can strengthen company morale, recharge employee’s batteries and even spark some valuable creativity. When you demonstrate your appreciation for their efforts and your commitment to the wellbeing of their families, you encourage teamwork and genuine human connection throughout the organization. This can be especially useful in larger organizations where people have minimal interactions outside their immediate work groups.
April Fools’ Day is the time of the year when we all get to have a little fun, and you should too! At first you may be a little put off by the idea of pranking complete strangers, but the increase in media hoaxes in recent years has blown the gates open and birthed new marketing opportunities for those willing to push the envelope a little. Let’s face it, the old quarter-glued-to-the-sidewalk trick has gotten a little tired. It’s time you enacted fun ideas that put your brand on the map (and had a few laughs while you’re at it).
For many companies, trade shows are one of the most important marketing events of the year. They’re not only a fantastic opportunity to meet and talk to a lot of people (some of them industry journalists and analysts, others prospective customers, partners, vendors or even investors) these events are often the place to showcase new products and services.
The right promotional products help attract visitors to your booth, but in the long run you want and expect them to continue making lasting impressions after your expo or trade show event has ended. Branded pens will probably never go out of style, and have a long history of popularity in marketing campaigns. But they might not have the impact you’re hoping for with almost every other business in the building giving out logo pens. So consider the following innovative trade show giveaway ideas, which your clients will seamlessly integrate into their daily lives. These are some of our favorite cool trade show giveaways, and creative solutions that are bound to remind customers and prospects about your brand long after the trade show has ended.