Any business can venture in advertisement. But, what is the point of advertising if you don’t give your audience something to take away from it? If it’s not memorable, it’s pointless.

Are your potential customers going to be more interested in a running list of your services, or would they rather see a service or two in action, so they know what you can do for people like them?

This is why telling a story can make the difference between memorable, and not-so-memorable, marketing. Your audience wants to feel important, like you understand them. They want personal and emotion-provoking. This is what makes them interested in your business.

As an entrepreneur, you likely wear many hats. From CEO one day trying to negotiate a lucrative sales contract to maintenance person the next day trying to fix the copier. One aspect of running a business is the constant need for marketing.

Team building exercises are a must in creating a productive and closely-knit team. But with so many team building ideas, which are the ones that help make a happy team? Which of them are the most efficient, least time-consuming and most affordable?

Put simply: the best exercises are the team building activities that can increase communication and trust among the members of the team all while creating memories they can share.

Whether your job is great or not, a lot of employers are interested in creating greater camaraderie and unity among coworkers. And as clichéd as they might seem, team-building exercises are a great way to do it.

But are you sick of the company retreats, the trust games, the honesty circles? This is 2016, and there are completely new, fun and creative ways to build a job culture and community. The end result will be a stronger workplace, a closer-knit team, and fresh, joyful revitalization for your company’s mission and place in the world. Here are eighteen to get the ball rolling. See if they don’t inspire some team-building endeavors in your company.