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Unique Swag Bags Ideas: Ultimate Event Goodies to Engage Your Audience

Unique Swag Bag Ideas: Ultimate Event Goodies to Engage Your Audience

In the last ten years or so, swag bags have evolved from the occasional freebie sack to essential event goody items corporate groups and organizations across industries can’t live without. Business owners and marketers around the country find themselves on the constant lookout for new and unique ideas to complement their promotional approach and help grow, nurture or engage their audiences.  

In a world where the already competitive market requires businesses to keep their presence current and be persistent with the relationships they have built along the way, finding the ultimate swag bag ideas for promotional events can simply feel like added stress to your efforts. Luckily for you, at DiscounMugs our passion lies in helping you create lasting impressions to ensure your brand is visible to the community.


What you must know about swag bags:

Swag bags are one of the most effective ways to market a business and keep a close relationship with your audience throughout the year. A staple of the modern world, bags and backpacks make everyday errands easy and convenient, plus can for the most part be reused and recycled to reduce the amount of waste we produce.

However, if you must resort to plastic bags by reason of your budget or simply because not another product will do, we recommend that you invite your audience to reuse the bags. A great way to create awareness about one of the top pressing issue of our times, the gesture will bring added attention to your brand.


Idea #1: Recycle Plastic Bags

The traditional thank-you t-shirt plastic bags were first introduced to the supermarket industry in the 1970’s and quickly became an ever-present global product currently produced at a rate of one trillion bags per year. Although environmental organizations continue to pull in numbers of volunteers to help raise awareness upon the issue, there are many who still don’t fully comprehend the gravity of single use plastic products.

– Don’t get me wrong, as a person who does groceries herself, I understand the convenience of the thank-you plastic bags. However, I will proudly note that I have switched to other reusable and more sustainable products

But hey, business can use this issue to their advantage and help spread the word about their hot new spot! Place a sign outside your bakery shop or new marketplace urging customers to bring as little as 10 plastic bags to receive a free non-woven bag personalized with your logo. Place a limit on how many bags you feel comfortable giving away free and make the rest available for sale at your business.

We all know how annoying all those plastic bags can get tucked away in some drawer at home. Give them a purpose – pledge to take all the plastic bags gathered to a collection center and take pictures to share on your bulletin board. I say this would be history in the making!

Idea 1_Recycle Plastic Bags


Idea #2: Chic Cotton Tote Bags

Cotton tote bags hold innate elegant traits that draw the attention of many. Practically an irreplaceable material for clothing, cotton became a worldwide sensation in the 1500’s as a resistant fabric and made it all the way to modern society to stay. A sustainable product, cotton fabrics have resurfaced and become a favorite among younger generations looking to create a cleaner and more habitable world.

Custom cotton tote bags are a unique idea for swag bags since most businesses will gravitate towards other more traditional and inexpensive styles like paper and non-woven bags. Yes, you will find cotton tote bags to be a little more on the expensive side, but honestly, they will be worth all the money spent. Not only will they last longer, but your audience will love them!

The best part is cotton bags are made into a variety of styles to best fit your individual needs. These days you will find styles that include drawstring backpacks, computer bags, shopping totes, laundry bags, mariner handbags and others that will impress your audience.

A great way for hotels and spas to promote their services, you can include a few essentials like robes, sandals, towels, sunglasses and water bottles in your swag bags – in this case I’d definitely pick a mariner hand bag – to thank guests for their visit. However other ideas may include a cotton laundry back to welcome a freshman class, or recycled tote bags to promote your stand at the local fresh market.

Idea 2_Chic Cotton Bags


Idea #3: Drawstring Bags for Trade Shows

Drawstring bags aren’t exactly the first item you think of when getting ready for a trade show. More common products include spacious non-woven grocery bags and die-cut handle plastic bags to pack other smaller giveaway items of brochures. However, drawstring bags can grow on your audience and have more guests flocking to your booth.

Some of the latest reports reveal that the attention span of booth visitors has shrunk to an average of 8 seconds. With all the effort and preparations that go into making your trade show experience a success, that seems like an awful short time. Recommendations to improve the visitor times at your booth include switching to more visually appealing exhibitions, getting a lot more personal and direct with your audience, as well as using a myriad of devices to attract more attention.

Competition is brutal on the floor, so I’d recommend a kind of swag bag that’s both functional and presents some kind of feature to draw the immediate attention of passersby. The Urban Shiny Drawstring Bags aren’t only a unique choice because of their colors available, they’re really easy to tote around the floor and can be filled with other items guests will end up gathering throughout the day. They also happen to have large imprint areas so your logo is full on display for others to see – everyone will want to know where they can get one of these!

Idea 3_Drawstring Bags for Trade Shows


To make the most of your promotional efforts you’ll have to take event the minuets of factors into consideration. You’ll have to look closely at your audience, the sort of event you’ll be hosting, all in harmonious communication with your brand, the services and products you offer. Do you have a specific event in mind? Leave us a comment below and let us know how we can help you achieve your vision!


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About the Author Roxana Clares

Roxana Clares is a product specialist and content marketing manager for DiscountMugs. She is passionate about content creation that adds value and creative insight to an online audience, and believes in the importance of data to improve content marketing strategies. Roxana is the author of the DiscountMugs blog series.

Roxana Clares