With the economy on the lull, promotional products are quickly becoming popular among business owners. That?s because promotional products are cheap and effective.? In fact, studies have shown are highly effective. Here are some statistics:

* A Baylor University study found that salespeople who gave promotional business products to their customers received 22% more referrals than those who did not.

* According to researchers at Southern Methodist University, customers who received promotional products reordered up to 18% sooner than those who received coupons, and spent 27% more.

* Adding a promotional marketing product to a mail promotion increased the response rate by 50%, according to a direct mail study by the Silver Marketing Group.

* In comparing customers who received either a letter of thanks or a merchandise specialty gift valued at $40 retail, researchers at Wayne State University found that 6 months later, sales among those who received the gift were 400 percent higher than for those who got only the letter.

As you can see, promotional products really work.  They work better than television, radio, and print ads and are much cheaper as well. For the cost of one television commercial, you can buy hundreds of promotional products and reach more people. And, the more people you reach with your promotional products, the better business is for you.

Besides the fact that promotional products are cheap, they are also things that people use. Gone are the days of buttons and badges. Todays promotional products are actually things that people want things like tote bags, coffee mugs, wine glasses, and shot glasses. And, if people want these items, they will use them. The more they use them, the more advertising you get. The more advertising you get, the more business you get. It?s that simple.

Promotional products are an old form of advertising that has taken a leap into todays society. Everybody is using them and customers appreciate them. Thats why they are so effective. Giving people what they want always works. With promotional products, you can only win.