In these recessionary times it’s often difficult for a company to find affordable promotional products. They usually scale back the amount of products they purchase or go without promotional product marketing at all and risk underexposure.  But there’s a third option, simply purchase affordable promotional products. Affordable promotional products allow companies to get an adequate amount of promotional products for their marketing campaigns without increasing their marketing budget. Listed below are the top four affordable promotional products that can be used by any company to promote their products or services:

# 1 Promotional Pens – Nothing beats promotional pens when it comes to affordable promotional products. Pens are often purchased in the thousands for pennies-per-pen. This bulk purchasing allows companies to distribute these promotional products over a large area of clients and potential customers. With large imprint areas for custom logos and the popular use of pens at home and in the workplace these promotional products stand out and have premium exposure. Custom pens are the most popular form of promotional marketing because of their consistent success and affordability.

#2 Tote Bags – One of the many reasons for the recent popularity of these promotional bags is their affordability. Tote bags are stylish, convenient, eco-friendly but most impaortantly extremely affordable.  While many people find these products extremely useful as a shopping bag, school bag, work bag, lunch bag and overnight bag, a custom printed bag can cost less than a dollar per bag. These tote bags have added value as promotional products because their imprint area is larger than on most items.

# 3 Shot Glasses – For many people glassware products are seen as high-end items, but shot glasses certainly do not reflect this in their price. Many shot glass items are available for less than a dollar-a-glass and are particularly useful for the restaurant and bar industry. Barware items are also effective promotional products because they are viewed as fun and outgoing products. Shot glasses also attract a lot of attention and look nice with custom printed logos. Shot glasses have the added benefit of being easily distributed because of their relatively small size.

#4 Key Chains – Key chains are promotional products that guarantee high amounts of exposure. After all what item does one carry around more than their keys? Key chains are with people for the majority of the day and every time they are used is an opportunity for promotion. Key chains are also very inexpensive being offered for less than a dollar-per-chain. Using key chains as a promotional product is nearly as popular as using pens, which shows how effective successful this product is in terms of promotion.