Choosing which promotional products to use can be difficult, especially if you are a first time buyer. There are so many promotional items on the market that it is hard to decide. But, with a little guidance, you will be well on your way to promoting your business, corporate event, or fund raiser. Here are the top five most effective promotional products.

1. Promotional Tote Bags

By far, promotional tote bags are becoming the most sought after and used promotional products. They are perfect for promoting your business or event because people love them and will carry them everywhere, thus promoting your business or event over and over again. In fact, the Advertising Specialties Institute (ASI), the largest media and marketing organizing serving the promotional products industry, did a study that revealed that promotional bags deliver the most impressions per month. That is, 1,038 on average.

2. Promotional Pens

Studies show that the during the average lifespan of a personalized pen, the pen will have at least eight different owners. Pens pass from owner to owner at a blink of an eye. That’s high logo exposure and businesses are opting to your promotional pens as a means to advertise.

3. Promotional T-shirts

According to a 2007 study conducted by the Promotional Products Association International, custom wearables account for one-third of all promotional products sales. With promotional t- shirts, logo exposure is exceedingly high because people tend to wear them a lot, for example, to the gym, the beach, to go shopping, etc.

4. Promotional Drinkware

From travel mugs to ceramic mugs to glassware to sports bottles, businesses and fund raisers are finding that promotional drinkware are excellent choices for promotional products. Travel mugs never stay in one place. Ceramic mugs can be found on top of desks in offices. And, sports bottles can be seen in gyms and at parks. Everywhere you go you see these promotional items.

5. Promotional Light Key Chains

The latest craze for promotional products are light key chains. These miniature billboards are multi-purposeful. You can use the key chain part to put your keys and use the light part to light up dark corners, walkways, and streets. Perfect for promoting businesses because everyone has keys that need key chains.