I’m sure you’ve heard of promotional products in business settings. You’ve seen pens with company names on them and all kinds of products with custom printed logos from tote bags to custom key chains. But how do promotional products generate business and why are they so popular? Promotional products can be considered direct marketing approaches to promotion. Direct marketing is when a product or service is advertised to someone directly in the form of a brochure, e-mail or other direct communication medium. Direct marketing is considered the most effective form of marketing because of its high returns in comparison to multimedia marketing. So what is the science behind promotional product marketing and how exactly does it generate profit. Listed below are three popularly used methods for marketing:

Traditional – Traditional promotional product marketing is the direct marketing approach which gets exposure to your brand. Promotional pens help people recognize a company logo when they are looking for a product or service. Companies need this kind of exposure to convince clients that they are a company that’s worth purchasing a product or service. Traditional promotional product marketing includes having custom printed or engraved logos on items like coffee mugs, promotional pens, notebooks and tote bags, these items are commonly used and will get a company’s logo large amount of exposure.

Selling and Incentivizing – Another way to make a profit on promotional products is simply to sell them. If you have a recognizable brand, people may want products with your logo on them. Companies sell tons of promotional products to customers and people who are just fans. This type of selling is very popular in the restaurant industry as well, popular restaurants can sell promotional products in their own store. Incentivizing is just a way to help sell your existing products. Promotional Product giveaways can help present better deals for product sales. An example of this is “Get a Free Tote Bag with Every Purchase” campaigns. Providing incentivizing products is a great way to boost sales and get a company exposure.

Client Up-sale – An up-sale refers to getting an existing client to buy more products or services from you. If you have a good client you want to do more business with, offer them free promotional products as a sign of your commitment to them. Clients appreciate personal attention and will either reward you with loyalty or more business. Being generous with clients makes them feel special and lets them know that you actually care about their business.