Beer Mug

Some of the latest growing trends in corporate promotional events are beer and wine tastings.  Beer and wine drinking customs are becoming ingrained in our society and more and more people are looking to share their knowledge and passion for wine and beer with like-minded individuals. This creates a great opportunity for businesses and organizations to promote their interests through wine and beer tasting events. Whether you run a restaurant or a small insurance business beer and wine tastings are great low-cost ways to get the locals familiar with your company.  In tough economic times, consumers respect any company willing to let them enjoy themselves at little or no cost. However, there are three key factors to throwing a successful beer and wine tasting event and those are: promotion, expertise and ambiance.

1.    Promotion is vitally important for any beer or wine tasting event, after all that is the entire purpose of holding the event. One must not only promote the event itself but also the company hosting the event. A great way to ensure a quality turnout at the event is to invite your existing clients who will undoubtedly tell their wine and beer-loving friends, thus starting a “word of mouth” campaign. When you have acquired enough attendees at the event it’s important that they receive the promotional message behind the event with subtlety so they are not put off by blatant promotion.  A great way to achieve this is to use promotional drinkware items like custom beer mugs or personalized wine glasses that have your company logo on them. These items are much more affordable then you may think as long as you use the right company for promotional products. Banners and posters work well to remind guests who the hosts of the event are along with promotional gift that can be given to each attendee. Be sure to include literature in your promotional gift set so those interested can get a more in-depth look at your company.

2.    Expertise is particularly important for your target demographic which includes wine and beer aficionados. You can either hire a wine or beer expert, but many times it’s easy to get them free-of-charge. Wine experts interested in selling their wine will sometimes provide different kinds of wine and be present at the event to discuss and provide information on how the wine is made.  Beer tastings are similar and all you need to do to acquire an expert is allow a microbrewery to sell their beer at your event. Of course it’s helpful if the host is knowledgeable of beer or wine so they can establish contact with the guests. The internet is the best place to learn about beer and wine and here are links to the top beer blog and top wine blog.

3.    The final step is ambiance, this should not be overlooked as a large part of your guests experiences will be in-part to the quality of the setting itself. Be sure to spruce-up your event with decorations that can be associated with either wine or beer. Wine events usually have formal settings with elegant decorations, while beer tasting events can be more casual with laid-back decorations. It may be worth the extra money to rent a showroom if your location doesn’t have adequate space or the ideal style for the event.

Wine and beer tastings are low-cost ways to promote your business. And with so many cheap resources available to host these events, one could easily have monthly or quarterly wine or beer tastings. The sophisticated nature of wine and beer tastings lends itself well to corporate promotion.  There are no businesses too big or too small to benefit from promotional marketing events like beer and wine tastings. These events are perfect ways to strengthen ties with existing customers while creating a more approachable company reputation. The idea behind hosting a promotional event like this is to make clients and potential customers associate the quality of your promotional event with the quality of your company.  So don’t miss this great opportunity to improve your company’s customer relations and client base.