Business Pens

Why waste your budget on handing out expensive, matte flyers that are likely to be crumpled and thrown away, or putting up glossy promotional posters that will be irrelevant once your event is over?

Those publicity materials are, more often than not, regarded as ‘physical spam’ thrust into your hands by an eager salesperson.  In today’s troubled economy, brands and businesses are better off publicising themselves with useful items that won’t break the bank.

Thus, business pens (which are pens customised with your brand’s logo and information such as your website or contact number) are an excellent way to boost your brand, and here are some reasons why.

1)      Consumer Appeal

People are more likely to accept a business pen as opposed to other promotional material (such as brochures or stickers, which are often tossed into the nearest bin) as it is an everyday item that can be used for work, school, or personal projects.  As a pen’s lifespan is determine by the amount of ink it holds, a tip would be to order the sort with the tri-colour ink option – it will last for much longer and will not hurt your pocket.  This is because it is highly unlikely that they will dispose of your company’s business pen until the ink runs out – and by then, their exposure to your brand has been on a consistent, almost daily basis, which is more than enough to make a lasting impression.

2)       Cheap Cost to Create

Pens are incredibly cheap to customise into business pens. They are excellent advertising material for your company, and cost next to nothing when compared to the profits you will earn through the consistent exposure.  Just imagine this – a full page, coloured advertisement in the local newspaper is likely to cost your business thousands of dollars, and that is how much it costs per day to run your ad.

On the other hand, a business pen with your company’s logo, tagline (a very brief summary of the services you provide), contact information, and main website portal, will cost you significantly less, and still publicise your business effectively.  Instead of an advertisement that, on a tight budget, can only run for one day in the newspaper, it can be used by your target consumers again and again, reinforcing brand recognition.

3)       It’s Easy to Get!

Other forms of publicity (such as advertisements, commercials, websites etc) usually require you to hire outside expertise, such as commercial directors, talents, webmasters, advertising agencies and the like.  When you choose to use business pens to promote your brand, the companies providing these pens may have an in house designer whose services are at your disposal.  Even if they don’t, more often than not all you have to do is determine the colour of the pen, how your company’s information will be placed on it, the quantity you need, and voila, you will soon have your own powerful publicity tool, all in the form of a humble business pen!