May
29
2009

Promotional Products: Easy Marketing Items



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If you’re looking for an easy and inexpensive way to market your business or event, you need to use promotional products. Promotional products are those little marketing items that people, your potential customers, never seem to throw away or lose. How many times have you put a promotional product in a drawer only to find it six months later? You see, promotional products never really go away because either they are found again after a long period of time or they are so functional that people never stop using them.

Promotional products are so much in use, in fact, that the promotional product industry has grown to be an $18 billion industry, according to the Promotional Products Association International’s website.? They also reported that 75% of people could remember who gave them the promotional product even a year after it was given.

What you want out of a good marketing campaign is brand recognition and customer retention. You can achieve that with promotional products like no other form of advertising medium. With television ads, people can flip the channel or get up during commercials, leaving your ad unheard. Forget about newspaper ads?hardly anyone reads the newspaper anymore. But, promotional products?they are here to stay.

The most difficult thing about promotional products is choosing which ones to use. There are so many on the market today that it can all seem a bit confusing. First of all, you have to consider who your target audience is. Are they male or female or both? Then, you have to consider the season. If it’s summer, you might want to go with tote bags, for example. People like to use tote bags to go to the beach so summer is the perfect season for them.

So, if deciding which promotional products is the most difficult thing about them, what’s the easiest? Giving them away, of course. People love to take freebies, especially freebies they can use. You won’t have any problems getting rid of your inventory. Promotional products are the easiest marketing tools for this reason. People will grab what you have and use the items as they go through their lives, not really realizing that they are advertising for your business. It’s the perfect soft sell. And, it should be used frequently and with volume in order to impact your community with your brand.

May
29
2009

Marketing Your Business Using Promotional Mouse Pads



Benefits of Using Mouse Pads

If you use a personal computer, you know how necessary it is to have a mouse pad. Mouse pads make for ease of the mouse, better control of the cursor, and higher functionality of your computer. Basically, the mouse pad make computing more enjoyable . They keep dirt and particles from getting into your mouse, thus making it last longer. Other benefits include higher speed, more precision, and comfort of user. They also prevent your table or desk from being scratched up. There are many different types of mouse pads, including vinyl board covered and fabric-surfaced.

People are Using Mouse Pads

In 2003-2004, in the United States alone, some 534,000 people used personal computers. This means that these people probably also used mouses and mouse pads. The U.S. ranked second in the world for the amount of personal computer users.

I bet you are wondering what the purpose is to know this information. Three words, ?Promotional Mouse Pads.? Think of the potential customers you could have for give away personalized mouse pads.

Using Promotional Mouse Pads as Promotional Products

Custom mouse pads make excellent promotional products. They are big enough to fit a logo, company information, and company message. You can make them as colorful as you wish. You can also make photo mouse pads using your favorite photo.

There’s so much you can do with promotional mouse pads and the really great thing about them is that people use them every day. If you work in an office, your custom printed mouse pad will be on top of your desk for you to look at. The branding of the company is instilled in your brain, as you have no choice but to look at your mouse pad all day as you work.

Promo mouse pads are the perfect promotional products to give away to people who are working in the corporate and business world and students. They are also great promotional products for artists. Artists like to put their favorite piece of artwork that they created onto mouse pads.

All you have to do is give away your custom mouse pads at trade shows, corporate events, socials, fund raisers, and school functions. If you do this, you’ll reap in the benefits and rewards of producing a solid marketing campaign using promotional mouse pads.

May
28
2009

Using Promotional Products to Improve Customer Relations



Promotional Products Can Build Strong Customer Relations

Have you ever given a gift to someone just to make them smile? And what happened? They smiled, of course, and they remembered you and that ?just because? gift for a long time.

That’s what happens when you, as a business owner, give away promotional products as gifts. The concept of giving away promotional items as gifts not only improves customer relations, it makes them strong. When a customer receives a free gift, their loyalty and brand recognition is far greater than if they don’t. The promotional gift is seen as thoughtful and useful, if you have chosen the right gift. And, people generally remember where and whom they received gifts from, especially when a logo or name is stamped right across it.

Choose the Right Promotional Products and Grow a Strong Customer Base

There are so many different kinds of promotional products on the market today that it is difficult to choose which ones are the right ones to promote your business. You can’t choose just any promotional items. They have to be the right ones. They have to be promotional products that can be useful, functional, and purposeful?something that your customers can, possibly, use on a daily basis. You need promotional products that your customers would be proud to use, something they can’t live without.

If you choose just the right promotional items, you will develop a strong customer base. When you give out promotional products as gifts, you are giving out assurance that your customers will keep coming back. You will be able to retain your customers. You will be able to increase your customer base. You will be able to succeed.

Finding Success with Promotional Products

Let’s say you pass out 100 tote bags at a trade show. People will use those promotional tote bags to put all of the papers and materials they collect while at the trade show. The only thing other trade show patrons will see is your logo right on those tote bags. Imagine how many people your logo will reach in just that one day. Think of the amount of people that will flock to your booth to get their very own tote bag. Think of the amount of customers you will recruit.

That’s how promotional products can work for you. That’s how you find success.

May
28
2009

Promotional Keychains with LED Lights Make Great Promotional Items



Promotional keychains with LED lights can light your company’s way to huge success. They are the best kept secret for promotional items on the market. Because of their dual-functionality?to hold keys and light the darkness?people find them extremely useful. That means that custom keychain lights are highly useful advertising tools because people will use them every day?to drive their cars and open their houses.

The light on these LED keychains make seeing in the dark easy. It doesn’t matter what color the light is?red, blue, green, yellow, or white?it can light your way as if you had turned on a full sized flashlight. This is extremely useful, especially when trying to find the keyhole in your car door. With promotional keychains with LED lights, you don’t have to worry about scratching up your door anymore. There will be no more fidgeting at your front step trying to get inside your house safely. Now that’s something your customers or clients can really appreciate?something they can really use!

When you imprint your logo on these promotional keychains with LED lights, you are creating a world of advertising and sales possibilities. The reasons are these:

  • People will use your imprinted promotional keychains with LED lights on a daily basis.

  • There will be tremendous brand recognition for your company, product, or service because they will see your logo on the keychains every day.

  • Other people will see your logo on the keychains and your brand will be instilled into their minds.

  • These customers or clients will keep returning to your company for more business because they will always remember you.

By giving customers or clients something they can actually use, you are telling them that you care. Giving away promotional keychains with LED lights as promotional items actually says that you are concerned about your customers’ or clients’ safety. No one should be lost or fishing around in the dark and these keychain lights prevents people from doing just that.

You can give away these promotional keychains with LED lights as promotional items just about anywhere?at tradeshows, corporate events, fund raisers, or anywhere you see a business opportunity. You could even give them away at your store or office. Having these keychains always on hand to give away is good business practice. And, good business practice means tremendous success!

May
27
2009

Promotional Products are Great Promotional Items for a Small Budget



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Small Budget Businesses Can Benefit from Promotional Products

Businesses with small advertising budgets need not fret. Just because you can’t afford a huge television, radio, Internet, or newspaper advertising campaign doesn’t mean you are going to lose business. These days, promotional products with your logo and company message printed on them are the answer.

Promotional items, such as tote bags, pens, travel mugs, t-shirts, and glassware are quickly becoming the fastest growing means to advertise and promote businesses. This is because people find that the custom products that companies are giving away are actually useful. In fact, statistics, according to one study, say that 74.5% of respondents in the study said that they kept the item because they found it of use. In that same study, 76.1% of respondents could recall the company’s name on the product. This marks for a heavy return on a very small investment.

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Reasons to Use Promotional Products

  • Cost-Effective?When given a limited budget, it certainly is not cost-effective to try to advertise your business in any form of media, such as television, radio, Internet, or newspaper. The cost of a bulk order of promotional products is far less than any one run on any of these mediums and you can reach a greater audience at a much more personal level.

  • Efficiently Promotes Brand Recognition?With promotional items, you can proficiently reach your target audience at trade shows and corporate events. You don’t have to worry that you are reaching an audience that has little or no interest in the products or services you have to offer. The custom products will serve as a reminder of your business.

The use of custom items for promotional purposes is time-tested and continues to grow as budgets are reducing. Statistics are showing that the number one reason people keep promotional products that have been given to them is because they are items that they can use. Items like tote bags, mouse pads, travel mugs, ceramic mugs, t-shirts, pens, keychain lights, and glassware are great promotional items because they are things people can use, which means your business will be promoted over and over again with each use. Keep that in mind when selecting which custom products you are going to use to promote your business. Also remember that the higher the bulk order the less expensive is the cost per item. This is what makes promotional products extremely cost-effective. You can get more and pay less!

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May
27
2009

10 Ways to Organize with Tote Bags

Under tote bag By Kim   Read more..


We all know that tote bags make excellent promotional products. But, once you give them out, what do people use them for? How do you know that your promotional tote bags aren’t ending up at the back of someone’s closet?

You know that this isn’t the case because people have many uses for these bags. Aside from the usual, like to go grocery shopping, people use these bags to organize their homes and their lives. Here are ten different ways people use tote bags to organize:

  1. The Errand Bag?This bag is used to run errands. People throw items that they need to replace in them. For example, if they need new batteries or light bulbs, they throw them in there so that they can find the right ones. When they go on errands, they take the bag with them.

  2. The Activity Bag?Let’s face it, kids get bored when they have to wait in waiting rooms and restaurants. They need things to keep them occupied. The activity bag, filled with toys, puzzles, books, hand held video games, etc., will keep them busy. Bring this bag with you whenever the kids are with you.

  3. The Car Trip Bag?Again, this bag is mostly for the kids and is for long car rides. Fill it with music, movies (if you have a DVD player in the car), maps for the kids to follow, markers, paper, and car games.

  4. The Return Bag?This bag is very much like the errand bag, but this bag is used to return items that don’t belong to you, like library books and movie rentals. It can also hold items, like clothes, that you want to return or exchange.

  5. The Beach/Pool Bag?This bag is for exactly what it says. Carry sunscreen, beach towels, lip balm, toys, snacks, and pocket money.

  6. The Mom Waiting Bag?Finally, a bag for mom’s enjoyment! This tote bag is for when mom has to wait at her kids’ lessons, doctor’s offices, or carpool. Mom’s like to put books, nail polish, journals, newspapers, magazines, and bills inside them.

  7. The Gym Bag?For people that go to the gym, they will put in this bag a locker lock, sports bottle, towel, socks, and earphones.

  8. The Sleepover Bag?This bag is for the kids for when they go to sleep over grandma’s or a friend’s house. This bag is filled with toiletries so that all you have to do is put clothing in it.

  9. The Club Bag?Used by people who volunteer, the club bag is filled with papers and documents they need for meetings.

  10. The Mom Bag?This is like mom’s purse. Basically, all the necessities go in here like money, driver’s license, keys, insurance cards, and a cell phone. Most women, however, will want to add more!

With so many uses for tote bags it’s no wonder that they are becoming one of the most popular promotional products on the market. So, there’s no need to worry about whether or not your personalized tote bag will be used. It will!

May
26
2009

Ceramic Mugs Rank #1 as Drinkware Promotional Products



Ceramic mugs are the most popular promotional products to give away. They are the #1 drinkware promotional products. Almost everyone likes coffee, and those that like coffee, like to drink it from special ceramic mugs. And, if they don’t like coffee, they are sure to like tea. So, giving away promotional ceramic mugs is a win-win situation.

Ceramic mugs are so much a part of people’s lives that it is difficult to imagine a world without them. Nearly everyone in this world wakes up and grabs their favorite mug or has their favorite mug sitting on top of their desk. The ceramic mug has become a trademark for people working in offices. Ceramic mugs reflect people’s style and interests. From the colors to shapes, ceramic mugs make a statement for the people that use them.

Besides using ceramic mugs for coffee or tea, they can be used to put gifts or candy inside. Wrapped in cellophane, these decorated mugs make excellent gifts. You can even put a small teddy bear inside a ceramic mug and give it to that someone special.

As promotional products, you can give away personalized ceramic mugs at corporate events, trade shows, fund raisers, or parties. They are excellent, constant reminders of your business and the more people use them, the more your business will be promoted. Since everyone loves a good mug, these are easy giveaways that you know people will use.

What’s more, restaurants and bars can use good promotional ceramic mugs in their establishments. With their logos and names imprinted on the side of the mugs, it will give the establishment a nice consistent feel.

Discountmugs.com has a wide selection of unique promotional ceramic mugs to fit your personal taste. We have glossy, matte, two-toned, photo, bistro, super-sized, and small shot ceramic mugs. All come in a variety of colors and styles. No two mugs are alike.

One of our most popular ceramic mugs is the photo mug. With our photo mug, you are able to put any photo you wish on the side of the mug. From weddings to birthday parties, this is a great way to remember your special days?day after day.

If you are looking for fine quality promotional ceramic mugs, look no further than Discountmugs.com. We have the best selection of mugs available on the market and all at discount prices. Consider our promotional products and gift giving ideas with our ceramic mugs.

May
26
2009

Using Promotional Shot Glasses as Promotional Products



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How to Use Shot Glasses for Promotional Products

When you use promotional shot glasses as promotional products you are telling your guests that you are fun and like to have a good time. This can reflect highly on you and your company, as most people like to associate themselves with people who are positive, easy going, and entertaining.

The best way to use shot glasses as promotional items and show the lighter side of yourself is by throwing a party. The party could be an introduction to a new product or service your company is offering, a fund raiser for your favorite charity, or for a holiday, such as Halloween, Christmas, or New Year’s. No matter what you throw the party for, be sure to always have personalized shot glasses on hand to giveaway to your guests.

About the Shot Glass

Shot glasses are designed in such a way so that you can take in small doses of alcohol in short tastes. Or, the alcohol can be poured into your mouth for one quick gulp. ?Whatever way, you’ll still get the same affect and the party will get started much faster if your guests know, first hand, what kind of alcohol is in each glass.

The use of shot glasses started as far back as the early 19th century all the way through to the era of President Roosevelt.? According to the Oxford English Dictionary, the word ?shot? means ?dose? or ?small amount?. People did and still do love to go to bars and restaurants and have a shot to relax and unwind.

But How Do Promotional Shot Glasses Help Me Promote My Business?

I guess you are wondering how this helps you promote your business. Well, parties are a great way to get exposure to possibly new client?le. If you have promotional shot glasses there to give away as promotional products, the likelihood that your guests will remember you are far greater than if you just hand them a business card. ?Personalized shot glasses can also be used over and over again, thus giving your business continued exposure for its lifetime.

Custom shot glasses are great reminders to your clients of events you have held for them or savings you have brought to them. They will remember you as someone who thinks ahead, cares about their clients or customers, and knows how to have a good time. You will develop a brand with the shot glasses you choose, so be careful that you get just the right style and color.

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May
22
2009

Top Five Most Effective Promotional Products



Choosing which promotional products to use can be difficult, especially if you are a first time buyer. There are so many promotional items on the market that it is hard to decide. But, with a little guidance, you will be well on your way to promoting your business, corporate event, or fund raiser. Here are the top five most effective promotional products.

1. Promotional Tote Bags

By far, promotional tote bags are becoming the most sought after and used promotional products. They are perfect for promoting your business or event because people love them and will carry them everywhere, thus promoting your business or event over and over again. In fact, the Advertising Specialties Institute (ASI), the largest media and marketing organizing serving the promotional products industry, did a study that revealed that promotional bags deliver the most impressions per month. That is, 1,038 on average.

2. Promotional Pens

Studies show that the during the average lifespan of a personalized pen, the pen will have at least eight different owners. Pens pass from owner to owner at a blink of an eye. That’s high logo exposure and businesses are opting to your promotional pens as a means to advertise.

3. Promotional T-shirts

According to a 2007 study conducted by the Promotional Products Association International, custom wearables account for one-third of all promotional products sales. With promotional t- shirts, logo exposure is exceedingly high because people tend to wear them a lot, for example, to the gym, the beach, to go shopping, etc.

4. Promotional Drinkware

From travel mugs to ceramic mugs to glassware to sports bottles, businesses and fund raisers are finding that promotional drinkware are excellent choices for promotional products. Travel mugs never stay in one place. Ceramic mugs can be found on top of desks in offices. And, sports bottles can be seen in gyms and at parks. Everywhere you go you see these promotional items.

5. Promotional Light Key Chains

The latest craze for promotional products are light key chains. These miniature billboards are multi-purposeful. You can use the key chain part to put your keys and use the light part to light up dark corners, walkways, and streets. Perfect for promoting businesses because everyone has keys that need key chains.

May
22
2009

Personalized Wine Glasses for Your Wedding



A Touch of Class to Your Wedding with Personalized Wine Glasses

Classy–That’s what personalized wine glasses at your wedding will say. Giving out wedding wine glasses will not only say that you care about your wedding, but that you care about your guests. By making regular discount wine glasses into engraved wine glasses, you are adding that special touch to your special day. No one will be able to forget the celebration because you are giving them something to remember you and your day. You are giving them a gift of elegance.

Personalized Wine Glasses Add Elegance to Your Wedding

You want your wedding to be special, to be remembered and looked upon with happiness. You want elegance to reign through your reception. How do you go about creating that aura of elegance? Personalized wedding glasses are the perfect way to add elegance to your wedding. With every ?cheers? and every ?cling? of the glass, elegance will be heard. Your engraved wine glasses can be used at the reception itself and then guests can bring them home as wedding favors. What is great about this is that you are also giving them something they can use.

Red vs. White Personalized Wine Glasses for Your Wedding

When choosing wedding wine glasses, you first have to decide if you are going to give out red wine glasses or white wine glasses. And, that all depends on what you are serving for your meal at your reception. If you are serving fish or chicken, you’ll want to go with the white wine glasses. If you are serving beef, go for the red wine glasses. You could even go so far as to ask your guests ahead of time if they prefer fish, chicken, or beef, and then have their personalized wine glasses ready for them at their tables.

The difference between red and white wine glasses is that white wine glasses are just a bit taller than red wine glasses with a longer stem and a narrower bowl. The wine glasses are designed differently for specific purposes. Here’s why:

Red Wine Glasses

  • The shorter stem–Since it doesn’t matter if you hold the stem or the bowl of a red wine glass, the stem is shorter than a white wine glass. It doesn’t matter because of the heat transfer theory. This means that when a person holds the bowl of a wine glass, the heat from their body transfers through the glass to the wine, warming it slightly. With red wine, it doesn’t matter if it is slightly warmed because the flavors and aromas are not effected.
  • The larger bowl?The red wine glass has a larger bowl than a white wine glasses for a few reasons: (1) the red wine gets more exposure to the air; and (2) the slight taper of the rim allows for the red wine to be delivered to the right parts of the mouth, that being the back and sides of the tongue.

White Wine Glasses

  • The longer stem?This allows the white wine drinker to hold the stem, thus not warming up the bowl. White wine cannot be warmed, as it must be chilled in order to get the full flavors and aromas.

  • The smaller bowl?It is not necessary for white wine to be exposed to the air like red wine needs to be. The lip of the bowl is designed in such a way that the white wine is delivered to the front of the mouth.

Discountmugs.com has a wide selection of red wine glasses and white wine glasses. There are a number of styles, and there are even colored stems. You can trust us with all of your personalized wine glasses needs and you can count on getting the best deals available. We are your number one source for wedding wine glasses and will continue to provide quality products and service.

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