According to ShaReub Marketing, there are 4 factors of successful promotions that you need to know about before you get ready for your next big marketing expo or promotional event. The company copied these principles from The Power of Promotional Products by Maria Carlton & David Blaise.

Discountmugs.com is happy to provide many of these promotional products with your customized logo or message on them.

In a nutshell, here are the four basic factors of successful promotions:

1. Audience-appropriate product. A fitness audience may want a fitness water bottle. Coffee drinkers may want customized coffee mugs. Think about your audience before printing your customized products.

2. Effective marketing message. What does your customized promotional product really say? For example, if you are marketing towards earth-friendly folks, then make sure that you make a customized promotional product with earth-friendly materials to show your customers that you are in sync with their needs and preferences.

3. Targeted, qualified recipients. Know your audience and that they can be converted easily into customers. It would be hard, for example, to sell eco-friendly products to eco-friendly customers if you pass out promotional products that are not at all eco-friendly and only create more waste.

4. The right time. Make sure that you communicate with your potential customers at the right time. Timing will be specific to your industry, but may vary based on industry trends and the calendar.